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Comprehensive Performance Marketing Solutions for Effective Growth

Comprehensive Performance Marketing Solutions for Effective Growth

Comprehensive Performance Marketing Solutions for Effective Growth

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  • Analytics & Reporting
  • Planning & Insight
  • PDCA Cycle
  • Data-Driven Approach

From the team chosen by top Japanese brands

EBOOK

Cosmetics Market Insight in Vietnam E-commerce 2024

"Cosmetics Market Insight in Vietnam E-commerce 2024 - How to Win" is a report crafted by Feedforce, a seasoned agency with extensive experience from Japan. Drawing from paid data from various reputable sources, including Supermetrics, Younet Media, Q&Me, and certified reports from Vietnam's Ministry of Industry and Trade.

The trend of online cosmetics shopping in Vietnam is on a steady rise, with projected revenue expected to soar to USD 2.66 billion by 2024, with e-commerce channels accounting for 20.2% of this total. With such substantial growth potential, leveraging accurate insights from this report will be instrumental in helping businesses devise effective marketing and business strategies tailored to capitalize on this burgeoning market.

The report proposes a holistic view of market trends, user behavior, and branding activities undertaken by major players in the industry. From there, specific strategies suitable for SMEs are proposed.

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Our clients and partners

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Expand sales volume on the e-commerce marketplace such as Tiktok shop, Shopee, Tiki, Lazada, or your e-commerce website.
Optimize digital marketing activities in Facebook, Google, TikTok, and Criteo with a data-centric and performance focus.
Developing or improving a go-to-market strategy for stability in the digital channels. We propose the market approach based on data and our experience
Performance audit services are designed to enhance your team's proficiency in data analytics and empower them to leverage data-driven strategies for marketing control and optimization.

Your Ideal Partner,  

if You're

Implementation Process

Internal research: Analysis of the current pros and cons by data, client interviews, and documents.
Market research: Customer insight, competitors, overall market.
Research & Analysis

Campaign structure and media plan by month followed strictly historical data.

Project timeline.
Project planning & Management

Project simulation by month to reach the maximum performance by KPIs.
Digital marketing strategy followed a customer-centric approach.
Strategy Building

DATA IS THE KEY
Campaign effectiveness is analyzed and measured based on the marketing funnel and attribution model of each channel.
Optimization
We build a daily custom report, easily accessible by you, to understand progress, and we provide analytics-based insights on the same.
Analytics-Driven Reporting & Insights
FFV will work with you on monthly reports to analyze customer behavior based on data and the next action to focus on improving or maintaining our performance.

Review

How Can You Grow Your Brand with US?

Data-Driven analytics to boost your brand’s scalability

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BRANDING
As a performance agency, we specialize in enhancing brand awareness and consideration, significantly boosting the potential to convert audiences into customers. Our approach involves crafting tailored marketing funnels that effectively promote your brand and new products.

04

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LEAD GENERATION
We collect and utilize potential customer data to streamline marketing and sales processes, enhancing conversion rates and driving efficient revenue growth. FFV excels in not only maximizing qualified leads through deep customer insights but also in boosting order conversion rates with our robust reporting tools.

03

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APP
We specialize in boosting mobile app installs cost-effectively while enhancing user retention to optimize customer lifetime value. Our expertise in Shopify and ad networks positions us uniquely to grasp customer insights, technological nuances, and growth hacking strategies.

02

E-COMMERCE
We boost online sales by enhancing traffic quality, optimizing conversion rates, and increasing customer lifetime value across e-commerce channels, including Shopee, Lazada, and TikTok Shop. Our focus is on creating effective marketing funnels to attract new customers and drive organic sales for long-term business growth.

01

OUR TEAM

Our team always dedicate work for clients
Mori Daisuke

CEO - Founder

Hai Truong

Marketing team member

Operation of advertisements to promote client sales and maximize online reservations in B2B, travel, real estate, human resources, cars, golf, fashion e-commerce, etc.
Previously worked at the real estate agency Savills Vietnam, where I was involved in a wide range of B2B advertising operations, SEO, and SNS operations.
Have marketing experience at a major local agency/foreign business company. A multi-rounder who specializes in performance marketing and also creates chat scripts.
Duc Nguyen

Marketing team member

9+

Years experience
 in
E-commerce industry

60+

Completed projects

30+

Partners

Why choose us?

"Feedforce Vietnam members with proven expertise and track records have increased sales of various products such as cosmetics, baby products, food, and character goods. I myself also have been involved with Vietnam for more than 10 years and have a strong commitment to the Vietnamese market. We can provide the speed and commitment to results that only a small group of elite professionals can. Please feel free to contact us! "

- Mori Daisuke - Feedforce Vietnam

Feedforce is a fast-growing digital marketing agency from Japan, which was listed on the Tokyo Stock Exchange in 2019. We provide a variety of unique services, with a focus on digital marketing, e-commerce, and Shopify.

Feedforce Vietnam was established in Ho Chi Minh City in November 2021, as a part of Feedforce Group. With a team of experienced human resources, we are committed to accompanying your business with a comprehensive service, from consulting to deployment and campaign effectiveness measurement.

The story of us

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Flexible Pricing, Exceptional Services
(Pricing based on e-commerce store size and role assignment)

What’s Included:
✔️ E-commerce marketplace marketing agency
✔️ Planning (creative, ads, SEO, discount)
✔️ Multiple media advertising management
✔️ Analytics-Driven Reporting & Insights
✔️ In-depth Research

Growth Strategy Session

FAQ

We identify the client's challenges through initial consulting.

Question 01
I don't know the real challenges of ourselves?
We can plan on an annual or monthly basis with the resolution of client challenges as the top priority KPI.

Question 02
We haven't make mid-long-term digital marketing plan
We have a team of technically minded members, including web engineers, who can take care of the technical work for you, such as creating e-commerce stores and setting up e-commerce tags.
Question 03
We don’t have tech resources for e-commerce?
Through initial consulting, we will identify whether past results are due to the product, branding, or performance marketing practices.
Question 04
We haven’t had a good result even though we struggled with e-commerce for a long time?    
- At Feedforce Vietnam, we follow the planning structure and data logic to optimize the campaign. Every campaign will be planned based on industry and business historical data to guarantee Feedforce Vietnam follows strict KPIs regarding qualified traffic, ads cost, order, and revenue.

- Every campaign we set up will follow the campaign structure guideline to maximize the performance of your business and focus strongly on our potential customers. You will surely know what audience types we focus on and bring the best performance to your business. With this data, brands, especially medium and small sizes that don't have a large budget can maximize the brand awareness to your true customers.

- Optimization logic will follow a lookback window and machine learning rules of Facebook, Google, and TikTok. At Feedforce Vietnam, every marketing specialist will be a digital data analyst which helps fully understand the digital customer journey and maximize your return on ads investment based on data. With this idea, you will no longer have to waste your money on non-qualified traffic that has been in headache from too much information on social networks. 
Question 05
Compared with other Agencies, what makes Feedforce different?

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E-COMMERCE
FFV Solution

Consultant Now

Interview client
Conduct market research and analyze competitors
Propose the ads simulation by channels, revenue, traffic, ROAS
Creating marketing strategy, and media plan by month and finalizing target audience
Website, Landing Page optimization by Google or marketplace algorithm to improve the quality score
Campaign structure, keyword research with a comprehensive launch plan
Promotion plan, creative plan and content production
Execute marketing campaigns to promote the product to the target audience
Monitor ad performance with a daily dashboard, tracking KPIs to ensure process alignment
LEAD GENERATION

Consultant Now

FFV Solution
Landing Page Improvement
1
Digital GTM Strategy
2
Media Plan, Campaign Structure
3
Analytics and Reporting
6
Ads Optimization
5
4
Audience and Competitors Research
APP INSTALL
FFV Solution

Consultant Now

Interview client
Conduct market research and analyze competitors
Propose the ads simulation by channels, revenue, traffic, ROAS
Creating marketing strategy, and media plan by month and finalizing target audience
Campaign structure, keyword research with a comprehensive launch plan
Creative plan and content production
Execute a marketing campaign to promote the product to the target audience
Monitor ad performance with a daily dashboard, tracking KPIs to ensure process alignment
Continuously improve the creatives based on customer feedback
BRANDING

Consultant Now

FFV Solution
Strategy
Research
Planning
Implementation
Report
Digital Strategy by market research and client's brief
Competitor research and Target Audience research
Media plan and
 project timeline
Content production
and digital execution
Ads dashboard tracking following the KPIs process
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we hope you enjoy the insight from this report and get some ideas for your next action. If you need any help for Digital support, Feedforce is here! 

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